Tata Motors is a major automotive manufacturer from India, widely known for its reliable and affordable vehicles. It is a key player in the global automotive industry, particularly notable for its acquisition of iconic brands like Jaguar and Land Rover. Founded in 1945, Tata Motors has a rich history of innovation and resilience, contributing to its strong reputation and high brand recognition. The company is known for its commitment to sustainability and technology advancement. Tata’s vehicle lineup includes a variety of models that cater to different market segments. Popular models such as the Tata Nexon, Harrier, and Tiago are known for their affordability and practicality. The Nexon, for instance, is a compact SUV that offers good ground clearance and a comfortable ride, making it suitable for both city and rural environments. Meanwhile, the Tata Harrier is a larger SUV with a stylish design and robust features meant for those seeking a bolder driving experience. The Tata Tiago is a compact hatchback ideal for urban commuting with efficient fuel economy and compact size. Tata Motors primarily appeals to budget-conscious consumers and families who prioritize reliability and cost-effectiveness in their vehicles. The brand is also recognized for its suitability for first-time car buyers and those living in regions with challenging driving conditions, given the durable build and practical nature of its vehicles. Tata's target audience often consists of individuals who appreciate reliable and functional vehicles without unnecessary luxury, making it a favored option for everyday use.