EXEED is a premium automotive brand from China, under the umbrella of Chery Automobile. It was established in response to the increasing global demand for high-quality, innovative vehicles. EXEED is known for its forward-thinking approach, combining cutting-edge technology with elegant design to appeal to the modern driver. Although the brand is relatively new compared to traditional giants in the industry, it is gaining attention for its emphasis on quality and advanced features like intelligent connectivity and electrification. EXEED’s vehicle lineup includes popular models like the TX, LX, and VX series. The TX series is known for its compact design aimed at urban users who prioritize efficiency and maneuverability. Meanwhile, the LX is a crossover that marries elegance with functionality, perfect for city and off-road adventures. The VX series is their flagship large SUV, offering ample space and luxury, targeting families or individuals requiring extra space and comfort. EXEED primarily attracts a younger demographic and tech-savvy individuals who value innovation and cutting-edge technology. This group often seeks modernity and sophistication in their vehicles, appreciating features like smart connectivity, modern design, and environmentally friendly options. These consumers are typically urban dwellers, professionals, or families who thrive in dynamic and fast-paced environments. They are forward-thinking and are keen on exploring new trends in the automotive industry.